Fox College of Business

 

Certificate in Contemporary Marketing

 - 5 day course (or 1 day per week x 5)

Distance Learning is also available - Click Here

 

Introduction

A 5-day course for students interested in marketing for a general but solid foundation. Emphases are on basic marketing knowledge and skills; examples of how businesses apply the concepts, and exercises for students to apply and explore the concepts of contemporary marketing.  Distance learning is also available.

 

At the end of the program, students will be able to:

  • Have an understanding of marketing principles

  • Effectively analyze a business venture

  • Enhance their marketing research skills

  • Strengthen their selling and promotional skills

  • Have a better understanding of pricing strategies

  • Understand the importance of Integrated Marketing Communications

  • Understand and apply the prevailing marketing concepts

 

Course Highlights

  • The Marketing Environment

  • Marketing Process

  • SWOT analysis

  • Consumer Behaviour

  • Product, Services and Branding Strategies

  • Place Decisions

  • Pricing

  • Integrated Marketing Communications (IMC)

  • The 9Ps Concept

 

Cost (HST not included)

Lecture: $3,250

Distance Learning: $2,950

Corporate Plan (lecture only): Enrolment for 2 - 10% discount

                                            Group of 3 to 6: $6,500

 

Registration

 

Course fee is $2,800.00, please download registration form from the right or press here.

 

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