Fox College of Business

 

Certificate in Contemporary Marketing

 - Distance Learning

 

 

Introduction

A 5-day course for students interested in marketing for a general but solid foundation. Emphases are on basic marketing knowledge and skills; examples of how businesses apply the concepts, and exercises for students to apply and explore the concepts of contemporary marketing. 

 

At the end of the program, students will be able to:

  • Have an understanding of marketing principles

  • Effectively analyze a business venture

  • Enhance their marketing research skills

  • Strengthen their selling and promotional skills

  • Have a better understanding of pricing strategies

  • Understand the importance of Integrated Marketing Communications

  • Understand and apply the prevailing marketing concepts

 

Course Highlights

  • The Marketing Environment

  • Marketing Process

  • SWOT analysis

  • Consumer Behaviour

  • Product, Services and Branding Strategies

  • Place Decisions

  • Pricing

  • Integrated Marketing Communications (IMC)

  • The 9Ps Concept

 

Cost (HST not included)

 

Distance Learning: $2,950

 

 

Registration

 

Please download registration form from the right or press here.

 

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