The 9 Ps of Marketing

  - 2 day course

Introduction

This innovative course talks about the traditional 4 Ps and the well-known 8 Ps of Marketing (Product, Price, Place, Promotion, People, Process, Physical Evidence and Packaging) plus the 9th P advocated by Fox College of Business – Payment.

This two day intensive course talks about the important issues of each element of marketing, from traditional 4 Ps, to the newer 8 Ps and ultimately to the newest concept that we advocate – 9 Ps.  Distance learning is also available.

At the end of the program, students will be able to:

• Position a product

• Know the effects of pricing

• Know how to promote a product effectively

• Know how to set distribution channel and target market

• Provide better customer service

• Simplify the buying process hence impress customers

• Give customer a peace of mind

• Improve image and branding without advertising

• Increase sales and lower down cost by providing alternative payment method

Course Highlights

• The Mutation of Product

• The Pricing Effect

• Effective Promotion

• The Final Place

• People That Sell

• A Smooth Process

• Physical Evidence to be delivered

• Tangible and Intangible Packaging

• The Importance of Payment Method

Cost (HST not included)

Lecture: $1,950

Distance Learning: $1,750

Corporate Plan (lecture only): Enrollment for 2 - 10% discount

                                            Group of 3 to 6: $3,900

Registration

Please download registration form from the left or press here.

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