The 9 Ps of Marketing

 

 

Introduction

 

This innovative course talks about the traditional 4 Ps and the well-known 8 Ps of Marketing (Product, Price, Place, Promotion, People, Process, Physical Evidence and Packaging) plus the 9th – P Payment which is advocated by Bryan Law of Fox College of Business.

 

This two day intensive course talks about the important issues of each element of marketing, from traditional 4 Ps, to the newer 8 Ps and ultimately to the newest concept that we advocate – 9 Ps. 

 

At the end of the program, students will be able to:

 

► Position a product

► Know the effects of pricing

► Know how to promote a product effectively

► Know how to set distribution channel and target market

► Provide better customer service

► Simplify the buying process hence impress customers

► Give customer a peace of mind

► Improve image and branding without advertising

► Increase sales and lower down cost by providing alternative payment method