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Principles of Selling


This intensive course is designed specifically for the sales force.  As this course is focused on the retail environment, our instructors are skilled in helping each student identify words and phrases suitable for the retail business, enabling them to improve their questioning and listening skills.  On the other hand, this course also gives all kinds of salespersons the tools to close deals so that they can stay ahead of other sales people in their market place by improving their sales performance. 


At the end of the program, students will be able to:


► Have an appropriate attitude to customers

► Understand customers' needs and wants

► Present the benefits of products and services

Perform effective prospecting

► Handle objections

Close more deals

Course Highlights


► Characteristics of retail customers

► Advantages and benefits

► Presentation skills

Probing skills

Closing strategies



Cost (HST not included)


$119 per person


Minimum enrollment is 5 people

Group of 20 or more: 20% discount




Please email for details.



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